A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals may be defined for for-profit or for non-profit organizations. For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit and government agency business plans tend to focus on organizational mission which is the basis for their governmental status or their non-profit, tax-exempt status, respectively—although non-profits may also focus on optimizing revenue. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue). Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan. Business plans are decision-making tools. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.
Unfortunately, many people think of business plans only for starting a new business or applying for business loans. But they are also vital for running a business, whether or not the business needs new loans or new investments. Businesses need plans to optimize growth and development according to priorities.
Business plans may be internally or externally focused. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals. With for-profit entities, external stakeholders include investors and customers.[1] External stake-holders of non-profits include donors and the clients of the non-profit's services.[2] For government agencies, external stakeholders include tax-payers, higher-level government agencies, and international lending bodies such as the IMF, the World Bank, various economic agencies of the UN, and development banks. Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. Operational plans describe the goals of an internal organization, working group or department.[3] Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.[4][5]
Presentation formats
The format of a business plan depends on its presentation context. It is not uncommon for businesses, especially start-ups to have three or four formats for the same business plan:
• an "elevator pitch" - a three minute summary of the business plan's executive summary. This is often used as a teaser to awaken the interest of potential funders, customers, or strategic partners.
• an oral presentation - a hopefully entertaining slide show and oral narrative that is meant to trigger discussion and interest potential investors in reading the written presentation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may also be included.
• a written presentation for external stakeholders - a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.
• an internal operational plan - a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders.
Characteristics of a Quality ISP
A quality ISP must exhibit five distinct characteristics before it is useful. These five are presented in the table that follows.
Characteristic Description
Timely The ISP must be timely. An ISP that is created long after it is needed is useless. In almost all cases, it makes no sense to take longer to plan work than to perform the work planned.
Useable The ISP must be useable. It must be so for all the projects as well as for each project. The ISP should exist in sections that once adopted can be parceled out to project managers and immediately started.
Maintainable The ISP must be maintainable. New business opportunities, new computers, business mergers, etc. all affect the ISP. The ISP must support quick changes to the estimates, technologies employed, and possibly even to the fundamental project sequences. Once these changes are accomplished, the new ISP should be just a few computer program executions away.
Quality While the ISP must be a quality product, no ISP is ever perfect on the first try. As the ISP is executed, the metrics employed to derive the individual project estimates become refined as a consequence of new hardware technologies, code generators, techniques, or faster working staff. As these changes occur, their effects should be installable into the data that supports ISP computation. In short, the ISP is a living document. It should be updated with every technology event, and certainly no less often than quarterly.
Reproducible The ISP must be reproducible. That is, when its development activities are performed by any other staff, the ISP produced should essentially be the same. The ISP should not significantly vary by staff assigned.
Whenever a proposal for the development of an ISP is created it must be assessed against these five characteristics. If any fail or not addressed in an optimum way, the entire set of funds for the development of an ISP is risked.
ISP Within the Context of the Meta data Environment
The information systems plan is the plan by which databases and information systems of the enterprise are accomplished in a timely manner. A key facility through which the ISP obtains its Adata@ is the meta data repository. The domain of the meta data repository is set forth in Figure 1, and, as seen through Figure 1, persons through their role within an organization perform functions in the accomplishment of enterprise missions, they have information needs. These information needs reflect the state of certain enterprise resources such as finance, people, and products that are known to the enterprises. The states are created through business information systems and databases.
The ISP Steps
The information systems plan project determines the sequence for implementing specific information systems. The goal of the strategy is to deliver the most valuable business information at the earliest time possible in the most cost-effective manner.
The end product of the information systems project is an information systems plan (ISP). Once deployed, the information systems department can implement the plan with confidence that they are doing the correct information systems project at the right time and in the right sequence. The focus of the ISP is not one information system but the entire suite of information systems for the enterprise. Once developed, each identified information system is seen in context with all other information systems within the enterprise.
Information Systems Plan Development Steps
Step Name Description
1. Create the mission model The mission model, generally shorter than 30 pages presents end-result characterizations of the essential raison d=etre of the enterprise. Missions are strategic, long range, and a-political because they are stripped of the Awho@ and the Ahow.@
2. Develop a high-level data model The high-level data model is an Entity Relationship diagram created to meet the data needs of the mission descriptions. No attributes or keys are created.
3. Create the resource life cycles (RLC) and their nodes Resources are drawn from both the mission descriptions and the high level data model. Resources and their life cycles are the names, descriptions and life cycles of the critical assets of the enterprise, which, when exercised achieve one or more aspect of the missions. Each enterprise resource Alives@ through its resource life cycle.
4. Allocate precedence vectors among RLC nodes Tied together into a enablement network, the resulting resource life cycle network forms a framework of enterprise=s assets that represent an order and set of inter-resource relationships. The enterprise Alives@ through its resource life cycle network.
5. Allocate existing information systems and databases to the RLC nodes The resource life cycle network presents a Alattice-work@onto which the Aas is@ business information systems and databases can be Aattached.@ See for example, the meta model in Figure 2. The Ato-be@ databases and information systems are similarly attached. ADifference projects@ between the Aas-is@ and the Ato-be@ are then formulated. Achievement of all the difference projects is the achievement of the Information Systems Plan.
6. Allocate standard work break down structures (WBS) to each RLC node Detailed planning of the Adifference projects@ entails allocating the appropriate canned work breakdown structures and metrics. Employing WBS and metrics from a comprehensive methodology supports project management standardization, repeatability, and self-learning.
7. Load resources into each WBS node Once the resources are determined, these are loaded into the project management meta entities of the meta data repository, that is, metrics, project, work plan and deliverables. The meta entities are those inferred by Figure 2.
8. Schedule the RLC nodes through a project management package facilities. The entire suite of projects is then scheduled on an enterprise-wide basis. The PERT chart used by project management is the APERT@ chart represented by the Resource Life Cycle enablement network.
9. Produce and review of the ISP The scheduled result is predicable: Too long, too costly, and too ambitious. At that point, the real work starts: paring down the suite of projects to a realistic set within time and budget. Because of the meta data environment (see Figure 1), the integrated project management meta data (see Figure 2), and because all projects are configured against fundamental business-rationale based designs, the results of the inevitable trade-offs can be set against business basics. Although the process is painful, the results can be justified and rationalized.
10. Execute and adjust the ISP through time. As the ISP is set into execution, technology changes occur that affect resource loadings. In this case, only steps 6-9 need to be repeated. As work progresses, the underlying meta data built or used in steps 1-5 will also change. Because a quality ISP is Aautomated@ the recasting of the ISP should only take a week or less.
Collectively, the first nine steps take about 5000 staff hours, or about $500,000. Compared to an IS budget $15-35 million, that's only about 3.0% to 1.0%.
If the pundits are to be believed, that is, that the right information at the right time is the competitive edge, then paying for an information systems plan that is accurate, repeatable, and reliable is a small price indeed.
Executive and Adjusting the ISP Through Time
IT projects are accomplished within distinct development environments. The two most common are: discrete project and release. The discrete project environment is typified by completely encapsulated projects accomplished through a water-fall methodology.
In release environments, there are a number of different projects underway by different organizations and staff of varying skill levels. Once a large number of projects are underway, the ability of the enterprise to know about and manage all the different projects degrades rapidly. That is because the project management environment has been transformed from discrete encapsulated projects into a continuous flow process of product or functionality improvements that are released on a set time schedule. Figure 3 illustrates the continuous flow process environment that supports releases. The continuous flow process environment is characterized by:
• Multiple, concurrent, but differently scheduled projects against the same enterprise resource
• Single projects that affect multiple enterprise resources
• Projects that develop completely new capabilities, or changes to existing capabilities within enterprise resources
Figure 3
It is precisely because enterprises have transformed themselves from a project to a release environment that information systems plans that can be created, evolved, and maintained on an enterprise-wide basis are essential.
There are four major sets of activities within the continuous flow process environment. The user/client is represented at the top in the small rectangular box. Each of the ellipses represents an activity targeted to a specific need. The four basic needs are:
• Need Identification
• Need Assessment
• Design
• Deployment
The box in the center is the meta data repository. Specification and impact analysis is represented through the left two processes. Implementation design and accomplishment is represented by the right two processes. Two key characteristics should be immediately apparent. First, unlike the water-fall approach, the activities do not flow one to the other. They are disjoint. In fact, they may be done by different teams, on different time schedules, and involve different quantities of products under management. In short, these four activities are independent one from the other. Their only interdependence is through the meta data repository.
The second characteristic flows from the first. Because these four activities are independent one from the other, the enterprise evolves by means of releases rather than through whole systems. If it evolved through whole systems, then the four activities would be connected either in a waterfall or a spiral approach, and the enterprise would be evolving through major upgrades to encapsulated functionality within specific business resources. In contrast, the release approach causes coordinated sets of changes to multiple business resources to be placed into production. This causes simultaneous, enterprise-wide capability upgrades across multiple business resources.
Through this continuous-flow process, several unique features are present:
• All four processes are concurrently executing.
• Changes to enterprise resources occur in unison, periodically, and in a very controlled manner.
• The meta data repository is always contains all the enterprise resource specifications: current or planned. Simply put, if an enterprise resource semantic is not within the meta data repository, it is not enterprise policy.
• All changes are planned, scheduled, measured, and subject to auditing, accounting, and traceability.
• All documentation of all types is generated from the Meta data repository.
http://en.wikipedia.org/wiki/Business_plan
http://viu.eng.rpi.edu/publications/strpaper.pdf
http://www.jmis-web.org/articles/v13_n1_p35/index.html
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